How we make money
Forever Cruises is free to use and carries no advertising banners. It is operated by Lifestyle Media Group Ltd and is paid for by commission: when you follow a partner link from one of our deal pages and go on to book, the cruise line or travel agent pays us a share of that booking. The price you pay is the same as if you had gone to them directly.
Who pays us today
The deals on the site come from cruise lines and UK travel agents that run affiliate programmes. Each deal page names the partner it leads to and that partner pays the commission; the first partner, and today the source of most deals, is Fred. Olsen Cruise Lines through its Awin affiliate feed.
How partner links are marked
Every button or link that takes you to a partner is labelled Ad · affiliate link, opens the partner's own site, and is tagged rel="sponsored" for search engines. Links to our own port, ship and destination pages are never affiliate links.
How deals are chosen and ordered
- We import every sailing a partner publishes, nightly. We do not pick and choose, and no partner pays for placement.
- Prices are the lowest cabin grade the partner shows, per person; we re-read each cruise page every night and show the date we last checked. Withdrawn sailings are removed the night the partner withdraws them.
- Lists are ordered soonest sailing first (or lowest price first on the budget pages). Our editors may pin a sailing to the top of a list as a pick; no partner can pay for that or any other position.
- We do not take bookings or payments, and we do not review or rate partners.
Protection
Bookings are made directly with the partner under its own terms. Each deal page states the partner's ABTA and, for fly-cruises, ATOL cover as published by that partner; please confirm it when you book.
Questions about any of this are welcome — see our editorial policy for how the port guides and deal pages are produced.