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About Forever Cruises

Blue seas, clear skies, wining, dining and dancing; all from the pleasure of one of our luxury cruise holidays. Step on board for opulence, adventure and nothing but treasured memories to take away with you.

Whether you want to set adrift with a special loved one or with the family, Forever Cruises will provide a bespoke service from the moment you call to the moment you return. Our tailor-made packages will cater for all budgets and expectations. Nothing is too big or too small when it comes to holiday perfection.

Cruising from location to location, diving into the bluest of waters, the world is your oyster, so go and explore it – and let us be the magic that makes it happen…

Forever Cruises is a part of the Lee’s Travel Group which is a family run business serving you for over 43 years. We hold full IATA, ATOL and CLIA licences, for your complete security.

The Lee’s Travel Story

Lee’s Travel was founded in London in the 1970’s by Mr Hwee Yiow Lee and is now based in a bespoke office in China House at Wing Yip Business Centre near Staples Corner in North West London.

The day to day running of Lee’s Travel is overseen by Simon and Jasmine Lee, son and daughter of the founder. They have a strong belief in the tradition of service and value for money expected from a family business, nurtured from their Father’s ethos. They have expanded the number of their partner airlines and there has been significant investment in technology; widening their reach in terms of destinations and reaching new audiences. Their staff are multi-lingual, including Mandarin and Cantonese, to help serve the diversifying range of customers coming to them to arrange travel.

In 1959, Mr Hwee Yiow Lee decided to relocate to the UK from Singapore. Two years later, the rest of the family came over to join him. In the beginning, Mr Lee set up one of the first Chinese Grocery stores, Lee’s Emporium, on Dyne Road in Kilburn, London. The store became legendary amongst the Chinese community in London.

Customers would often come to Mr Lee, seeking advice on numerous issues, and one of the most frequently asked questions was where to reliably buy plane tickets. This ‘advisory service’ grew and he then branched out into arranging travel for his customers.

The company still have customers from the 1970’s who are now well into their 60’s and a high proportion of current customers are repeat buyers. Lee’s Travel specialise in offering the service typical of a family business – friendly and trustworthy, with an approach that goes beyond other companies. They’ll often be called out at weekends or during the night by people who need help in an emergency. When it’s crucial to get home to family overseas and flights aren’t available, because of their long standing relationships with airlines, they are able to liaise with them to get people to where they are needed.

Travel markets have changed massively since the 1970’s. Lee’s Travel now service enquiries from all over the UK and globally. Originally, they mainly sold air tickets to the Far East, but now they have numerous partnerships with global airlines and have diversified. The business has gone global. They can organise holiday packages, business trips, honeymoons, school groups, gap years, round the world itineraries as well as visits to friends and family, to any location worldwide.

The growth of the internet in travel is the main change over the past decade but Lee’s Travel has been ahead of the game in this growth area. They have a large and loyal client base, so can easily reach customers by email, texting and social media, enthuse them about the company’s value and service offered and deliver it every time, year on year. Much of their custom over the years has been from word of mouth recommendation. By calling Lee’s Travel, you can have a real expert on the end of the phone who has been to the destinations, stayed in the hotels and can pass on handy tips and advice. They also have the skills in-house to use their website and social media to reach new customers, and their partner airlines, hotels and other services can offer great value for money to people new to Lee’s Travel.

Lee’s Travel is an independent family business that brings the best of traditional values of service and professionalism and also delivers great value and choice to their customers through a network of partners, including Singapore Airlines, Cathay Pacific, Malaysia Airlines, British Airways, Virgin Atlantic, Emirates, Thai Airways, Oman Air, Qantas, Korean Air, Philippine Airlines, Garuda Indonesia, China Southern and EVA Air.

Lee’s Travel offer complete financial protection through ATOL and are members of IATA so customers can be sure their holidays are in safe hands and they can have peace of mind.

We look forward to having you on board

Forever Cruises